Skyrocket Your Sales and Eliminate Waste
Google Ads Audits Personalized for Your Unique Business Goals
Is Google Ads Burning Your Budget Without Delivering Results?
Every day, countless businesses pour money into Google Ads, hoping to boost their online presence and drive conversions.
However, many fall into pitfalls like wasteful spending on non-performing keywords, low ad relevance, and poor targeting settings.
Are you confident that your campaigns are optimized for maximum ROI, or are you leaving money on the table?
Maximize ROI with a Google Ads Audit Tailored to Your Business Goals
Puzzled about where your advertising funds are truly going?
In the dynamic world of Google Ads, what worked yesterday might not necessarily be effective today.
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Your competitors are evolving, and so is the platform.
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If you’re not keeping up, your campaigns could be underperforming in various areas:
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Spending excessively on keywords that don’t convert.
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Missing out on the latest features and tools that can give you a competitive edge.
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Suffering from low Quality Scores, driving up your costs and limiting your ads’ visibility.
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Overlooking essential conversion tracking setups, leading to skewed performance data.
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Ineffective ad creatives that fail to capture your target audience’s attention.
Now, imagine if these issues persist, month after month. The compounded losses can be staggering.
Introducing BrandRocket’s Comprehensive Human-Powered Google Ads Audit.
Distinguish yourself from the competition, and experience the BrandRocket difference:
Human Touch, Expert Analysis: We value the human element. While others may rely on automated algorithms, our audits are meticulously performed by seasoned professionals. Experience the distinction of an “extensive Google Ads audit performed by a human, not a robot.”
Detailed Feedback with Loom: Your audit isn’t just a written report. Receive an in-depth Loom video illustrating the results and our expert recommendations, giving you a clear roadmap.
Eliminate Wasteful Expenditures: Let’s uncover the non-performing elements draining your budget. We’ll help redirect your resources to avenues that truly matter.
Maximize ROI & Stay Updated: Dive deep into your account, optimize strategies, and stay abreast with the evolving world of Google Ads, ensuring you never miss a beat.
Competitive Mastery: Understand your standing against competitors. Gain insights and take control of your market space.
From Ad Quality to Structure: Every aspect of your campaign, from ad quality and relevance to the intricacies of account structure, undergoes our rigorous review. We ensure every facet is primed for success.
Strategize with Confidence: Armed with data-driven recommendations, pave your way forward with strategies that are aligned, efficient, and potent.
Quick Audit
- Account and Campaign Structure (single campaign and ad group)
- Conversion Measurement
- Campaign Settings
- Ad Copy (single ad group)
- Bid Settings & Strategies
- 5 Minute Loom Video
Standard Audit
Our Most Popular Offering- Account and Campaign Structure
- Conversion Measurement
Campaign Settings
Bid Settings & Strategies
Page Position / Search Impression Share
Keywords & Match Types
Search Terms
Google Analytics 4 & Tag Manager
Ad Rank
Quality Score & Components
Impression and Click Share
Ad Copy & Assets
Demographic Targeting (income, gender, age)
Device, Time, & Location Targeting
Landing Page Review
20 to 40 Minute Loom Video
Pro Audit
- Everything in the Standard Audit
- Plus a complete landing page review with recommendations
Slash Wasteful Spend and Start Targeting the RIGHT Customers
12 Reasons to Audit your Google Ads Account
Auditing a Google Ads account is essential to ensure its optimal performance, adherence to best practices, and to identify areas for improvement.
Some of the top reasons for auditing a Google Ads account include:
- Performance Evaluation: To assess how well the account is performing in terms of key performance indicators (KPIs) like click-through rate (CTR), conversion rate, return on ad spend (ROAS), and overall campaign success.
- Budget Optimization: To identify areas where budget is being wasted or underutilized and reallocate funds to high-performing campaigns or keywords.
- Ad Relevance: To ensure that ads are highly relevant to the targeted keywords and landing pages, which can improve quality scores and lower cost-per-click (CPC).
- Keyword Analysis: To review the effectiveness of chosen keywords, find new opportunities, and identify negative keywords that may be triggering irrelevant clicks.
- Ad Copy Review: To analyze ad copy effectiveness, relevance, and performance, and to ensure it aligns with the campaign goals and target audience.
- Landing Page Assessment: To evaluate the landing page experience, ensuring it is relevant, user-friendly, and optimized for conversions.
- Ad Assets: To check the utilization and performance of ad assets (e.g., call extensions, sitelink extensions) and optimize them for better ad visibility and click-through rates.
- Account Structure: To assess the overall organization and structure of the account, including campaign settings, ad groups, and campaign targeting.
- Geographic Targeting: To review the effectiveness of geographic targeting and make adjustments based on the performance in different locations.
- Competitor Analysis: To gain insights into how competitors are advertising and find opportunities to differentiate and improve own strategies.
- Ad Performance Across Devices: To analyze how ads perform on various devices (desktop, mobile, tablet) and optimize bids accordingly.
- Conversion Tracking: To verify that conversion tracking is set up correctly to measure the success of campaigns and identify areas of improvement.
Regular auditing of a Google Ads account is crucial for maintaining a successful and cost-effective advertising campaign. It helps advertisers stay competitive, improve their return on investment (ROI), and achieve their marketing objectives.
Dominate Your Market. Get a Custom Google Ads Audit Today!
Your Roadmap to Ad Excellence
With over 1,000 audits over the last 20 years, It is alarming how many Google Ads accounts are misconfigured and burning through precious marketing dollars month after month.
In the vast majority of cases, a large portion of the budget is being squandered on bad targeting with the wrong keywords, wasteful match types, inaccurate conversion measurement, and poor ad copy.
The problem is often compounded by Google Reps who dole out questionable advise geared to benefit Google’s quarterly results instead of the advertiser. This needs to stop.
The Google Ads platform is a powerful marketing tool in your arsenal when it is harnessed correctly.
Countless businesses have scaled success the right way with a proper implementation that works as an investment in the business with yields profitable results month after month.
Get your account on track to profitability and growth today with a Google Ads Audit.
Each audit is custom-tailored to your business goals, and you’ll receive a detailed Loom video with findings and recommended action items.
Ready for Your Audit? Getting Started is as Easy as 1,2,3
Schedule a Free Consultation
Schedule a date and time to chat with us through our online calendar where we take 15-30 minutes to learn more about your business and goals.
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Provide Read Only Access
We’ll send you the easy-to-follow steps to provide read-only access so we can start analyzing your account.
Receive a Video and Action Plan
We spend 2-3 hours on each audit, taking a deep dive into your campaigns, ad groups, keywords, bidding, ads,and targeting. You receive a 20-30 minute Loom video with findings and recommendations.
Stop Wasting Money – Let Our Experts Optimize Your Google Ads!
No Robots & Mindless Cookie-Cutter “Free” Audits!
Human Touch, Expert Analysis
We value the human element. While others may rely on automated programs to provide you with “free” audits, ours are meticulously performed by seasoned professionals who are mindful of your unique business goals.
Experience the distinction of an “extensive Google Ads audit performed by a human, not a robot.”
We begin each and every audit with a 15-30 minute discussion about your business in order to learn more about your products (or services), your target market, and what separates you from the competition.
Dominate Your Market. Get a Custom Google Ads Audit Today!
Frequently Asked Questions
Q. Why should I consider getting an audit for my Google Ads account?
A. An audit helps you assess the effectiveness of your Google Ads campaigns, uncover areas for improvement, and ensure you’re maximizing your advertising budget. It can identify wasted spend, improve ad performance, and increase ROI.
Q. How often should I conduct a Google Ads account audit?
A. It’s recommended to perform a comprehensive audit at least once a year. However, more frequent mini-audits or checks can be beneficial, especially if you notice a drop in performance, budget concerns, or major changes in your business.
Q. What aspects of my Google Ads account will be evaluated in the audit?
A. A thorough audit typically includes a review of campaign structure, ad copy, keywords, bidding strategies, landing pages, quality scores, conversion tracking, budget allocation, and overall account health.
Q. How long does a Google Ads account audit usually take?
A. The duration of an audit can vary depending on the complexity of your account. A standard audit may take a few days to a week to complete. A more in-depth audit could take longer.
Q. Should I hire a professional agency or conduct the audit in-house?
A. The choice depends on your expertise and resources. Professional agencies often have the experience and tools to conduct a thorough audit. If you have the necessary skills and time, you can perform an audit in-house, but ensure you follow best practices.
Q. What are the expected outcomes of a Google Ads account audit?
A. The primary outcomes include identifying areas for optimization, increasing sales and conversions, reducing wasted spend, increasing ad relevancy, improving click-through rates (CTR), and enhancing overall campaign performance.
Q. What should I do with the audit findings and recommendations?
A. Implement the recommendations outlined in the our video. Make necessary changes to your campaigns, ad groups, keywords, and landing pages. Regularly monitor your account to ensure ongoing optimization.
Q. Will the audit guarantee immediate improvements in my Google Ads performance
A. While an audit can uncover opportunities for improvement, the impact on your performance may take some time to materialize. It’s essential to implement recommended changes and monitor results over several weeks to see improvements.
Q. How can I ensure the confidentiality and security of my Google Ads account data during the audit process?
A. During the audit, you’ll grant limited access to your account without sharing sensitive information like billing details or personal data to maintain confidentiality. In many cases, we can also sign a non-disclosure agreement (NDA) if necessary to protect your data. (subject to internal review)
