Reach Future Customers with Facebook Advertising
Smart, Targeted Facebook Marketing Campaigns that Grow Your Business
Do you feel your Facebook ads are not driving the right customers to grow your business?
Are you tried of boosting posts to earn “likes” and other vanity metrics, but need to increase your sales?
You are not alone. In fact, 80% of new Facebook accounts we’re asked to audit are wasting money. And quite a lot of it.
And in the vast majority of cases, this stems from not truly understanding how to harness the Facebook platform to capture and nurture the right leads.
We can help. With over 1.8 billion active users, Facebook provides a powerful ads platform for reaching the right people through interest targeting, custom audiences, and lookalikes.
Attract the Right Leads
Beat the Competition
Eliminate Wasted Spend
Increase Ad Engagment
Grow Your Company
Reaching Facebook Members with Pinpoint Accuracy
With over 1.8 billion active users each day, Facebook has easily become the largest social media network in the world. For advertisers like you, this represents an abundance of opportunities to reach distinct and highly defined audiences.
Core Audiences
Target Facebook audiences based on criteria like age, interests, titles, income, geography and more.
Custom Audiences
Get back in touch with people who have engaged with your business. Sources include customer databases, lists, or engagement activities like website, content, and video consumption.
Lookalike Audiences
Reach new people whose interests are similar to those of your best customers. Build from customer lists or previous engagement.
Video Ads
Reach your target audiences with videos created with photos and videos you already have. Retarget based on video consumption to reach your most engaged prospects.
Start Reaching the Right Customers in 3 Easy Steps
Book a 15-minute Strategy Call
We use this time to listen and learn about your unique business goals.
Account Review
We review your ad accounts, website, and landing pages.
Action Plan
Based on our findings, we create an action plan to create and optimize campaigns that target your best customers.
Top 10 Mistakes Advertisers Make with Facebook
- Not targeting the right audience.
- Improper targeting of the prospect’s position in the customer journey. (asking for marriage before the first date)
- Lack of interesting content or experience with content marketing.
- No strategy, plan, or system to measure success.
- Not testing variables individually.
- Lack of quality imagery.
- Not utilizing video for engagement and retargeting.
- Not using the Facebook Pixel.
- Lack of clarity in the unique value proposition.
- Improper targeting for business objectives.
How can you avoid these mistakes and create smart, targeted Facebook marketing campaigns that grow your business? Contact us through the button below for a free consultation.
Facebook B2B Specialists
Running successful B2B campaigns on Facebook requires a different skill set compared to direct to consumer.
From proper account structure and identifying the right content, to crafting compelling ad copy that speaks directly to the purchaser and related influencers.
For over 20 years we worked exclusively in B2B marking helping businesses find the right customers with ideal lifetime value. Today, about 65% of our clients are B2B, with most campaigns running on Google, LinkedIn, and Facebook.
Peace of Mind Through Marketing Accountability
Gain the peace of mind knowing your campaigns are always running at top efficiency.
Many of our team members have been in your shoes, previously working as business owners or heads of marketing.
We know how it feels to work within a set marketing budget with campaigns that are accountable and subject to performance expectations.
We run your campaigns as our own - vigilant, and laser-focused on driving performance.
Industry Specialties
We have worked in literally hundreds of industries over the years - some more frequently than others.
In truth, every market is different. There are no short cuts.
Each new account gets a “roll up your sleeves” approach with a combination of direct and 3rd party research tools that ensure we’re always bidding on the best keywords at the right levels.
- Business Services
- Dentistry
- Ecommerce
- Education
- Electrical
- Finance
- Healthcare
- Hospitality
- HVAC
- Insurance
- Legal
- Manufacturing
- Movers and Transportation
- Plumbing
- Real Estate
- Retail
- Roofing
- SaaS
- Technology
- Travel and Leisure
Channels We Specialize In
Google Ads
With over 1 billion searches each month, reach high quality leads with high purchase intent. We use a combination of search, display, and remarketing ads to find the right prospects for your business.
YouTube
Extend your Google advertising to YouTube, the 2nd most active site on the Internet with over 2 billion users. With over 1 billion hours of videos consumed every day, YouTube is a great way to get in front of highly engaged prospects.
Facebook Ads
With over 2.6 billion monthly active users and 74% signing in daily, Facebook provides a massive audiences with distinct interests and behaviors that match your offerings. Extend your targeting with custom audiences, lookalikes, and retargeting based on content and video engagement.
Instagram Ads
Extend your Facebook advertising to reach a highly engaged visual audience on Instagram. With over 1 billion active users each month, Instagram has become a "visual search engine" where you can reach prospects with high commercial intent.