by David Smania | Dec 13, 2022 | Google Ads
Google Ad Rank Formula The Google Ad Rank formula is a secret algorithm that determines where your ad will appear on Google’s search results page. The higher your keyword is ranked, the better your ad will perform. The exact formula for calculating Ad Rank...
by dsmania | May 8, 2020 | Facebook Advertising
It happens. You find the perfect audience, craft spellbinding ad copy, and locate fetching imagery to capture the attention of future customers. Then you wait… And wait… And wait. You look into the performance reports, and see plenty of clicks, but nothing but duck...
by David Smania | May 8, 2020 | Google Ads, Marketing
Most articles address Google Ads’ performance by covering subjects like keyword development, match types, ad extensions, conversion rate optimization, and quality scores. This is all for good reason – the topics are important and can’t be overlooked. But when...
by David Smania | May 8, 2020 | Facebook Advertising, Marketing
Facebook is a tremendous social media platform that reaches over 2.2 billion active users every single month. But the vast majority of companies, freelancers, and agencies don’t launch Facebook campaigns properly. In most cases, campaigns are activated with minimal...
by David Smania | Apr 5, 2019 | Facebook Advertising, Marketing, Uncategorized
Whether you’re a marketer by degree or experience, you have most likely run into the concept of the buyer’s funnel, which attempts to analyze the various stages a buyer experiences as they move from limited knowledge about your company to becoming a raving fan For...
by David Smania | Apr 19, 2018 | Blog, Google Ads, Google AdWords
Over the years, we’ve had the opportunity to work with a lot of interesting organizations operating at many different budgets. We’ve managed AdWords accounts for smaller companies, large corporations, and everything in between. But the most interesting, white-knuckled...
by David Smania | Mar 9, 2018 | Blog
For many Google Adwords managers, the thought of using broad match keywords falls somewhere between fishing with dynamite or setting large bags of money on fire. While broad match is a catch-all that can pull in a wide swath of people searching for related or...
