[fusion_builder_container hundred_percent=”yes” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”-100″ margin_bottom=”0″ padding_top=”0″ padding_right=”0″ padding_bottom=”0″ padding_left=”0″][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”2417″ max_width=”” style_type=”none” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”center” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://www.brandrocket.net/wp-content/uploads/2018/06/header-target-search-page-location.jpg[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”-20%” margin_bottom=”20%” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”yes” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_title margin_top=”” margin_bottom=”” hide_on_mobile=”medium-visibility,large-visibility” class=”” id=”” size=”1″ content_align=”left” style_type=”default” sep_color=””]

AdWords Bidding Options

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Target Search Page Location

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Target Search Page Location

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By David Smania

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For the ultimate in brand awareness, Google provides the Target Search Page Location  bidding strategy that displays your ads higher in the search engine results.   This option works for companies interested in brand lift by maximizing visibility and awareness.

Target Search Page Location bidding can be very expensive, so it should only be used selectively.   With this chosen, Google will assume control of your keyword level bids and attempt to win as many top-of-page or first page bids as possible, within your daily budget parameters.

When to Choose Target Search Page Location

This targeting option is generally for companies with significant budgets where generating and maintain top of funnel brand awareness is the primary marketing goal.   It also can work for advertisers with high volume accounts promoting high margin products or services where maintaining the top position equates to revenue growth.

When this option is chosen, it’s advisable to set up a separate campaign so keywords can be isolated and managed effectively. This provides the flexibility needed to set up alternative bid levels, providing proper exact negatives are added to other campaigns.

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“This targeting option is generally for companies with significant budgets where generating and maintain top of funnel brand awareness is the primary marketing goal.”

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When To Avoid Target Search Page Location

Since the cost per click can be very expensive in the top of page positions, this bidding option is not the right choice for companies with limited budgets, or advertisers with very specific conversion and revenue goals.

In the world of Conversion Rate Optimization (CRO), all keywords are not created equally. Some represent more revenue than others and should be priced accordingly.

Since Google controls the bidding under Target Search Page Location, the cost of acquisition can easily exceed customer lifetime value, so this bidding option should always be used with proper care and analysis.

Next Up – Target CPA

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